Most camps have strict refund policies. When a parent wants to change something, refunds are often not an option and credit for something else is a stretch. When I think about the broader business world, the best companies are the ones that prioritize working with their customers.
For example, take Stew Leonards. Their policy is the customer is always right. To me, that shows that they are so confident in their product that the customer won’t have to return anything. If the customer does need to return something, that same customer will appreciate the flexibility and continue shopping at Stews long term.
The same principle should be applied to kids camps. At DIG, we believe that by being flexible and accommodating, we build trust with families, ensuring that they have a positive experience with us and feel confident in returning year after year.